Our Mission & Origin

We go where it hurts—uncertainty. The Habits of Creativity Co. was founded because understanding of innovation and creative processes is often limited, avoids risk-taking, and hampers effective utilization of uncertainty as a catalyst for business growth and impact. We turn that story around. We go right into uncertainty.

Setting a new research foundation. Our founder, Rene Brauer, and his research team pioneered holistic and dynamic creative growth theories, which do not negate but integrate the crucial role of uncertainty for innovation. Their “meta-creativity model” set a new academic standard for developing innovation capabilities (read). Creativity is not just imagination and openness—it’s deep analysis, hard work, and perseverance amid uncertainty. Balance is key.

Inspired by the world’s greatest innovators. Our research will always be at the core of our services. Today, our team leads the Global High-Impact Creator Study, an ongoing research project studying the world’s leading innovators in business, science, and the arts. All our training programs are informed by the creative practices of these innovators who sustain creative processes, output, and growth for long-term impact.

We provide holistic, adaptable growth structures to train your leaders and teams how to thrive and innovate in uncertainty.

From research to business—learn from leading experts. The Habits of Creativity Co. is a consortium of leading researchers and expert consultants to provide the most effective creativity development programs available. Learn from the people who do the research. We live what we teach—and we get things done.

Founder

Rene Brauer, PhD Researcher

Living and breathing innovation. Rene Brauer is a well-published creativity scholar and author of multiple fiction books, who embodies the mission of the Habits of Creativity Co. like no other. His research and firsthand experiences with habitual creative practices became the bedrock upon which our company was built. His secret to unleashing creative potential? Consistency. He writes for two hours every day—since January 1, 2019.

Leading by example. During his Double PhD at the University of Technology Sydney and Maastricht University, Rene developed the most comprehensive conceptual frameworks for meta-creativity development based on data from some of the most impactful innovators across the world. His research and constant learning focus are core to everything we do. He leads by example, inspiring all of us to strive towards delivering excellence—and pushing the boundaries of human potential.

Family and outdoor adventures. When Rene isn’t writing or providing creativity development programs, you’ll likely find him in the outdoors with his family or chasing the slipstream of his friends on a road bike.

Our Commitment to Excellence

Since our inception, our consultants at the Habits of Creativity Co. live by our three principles of excellence to guarantee high-quality results for your organization.

1

Evidence-based solutions from psychology

2

Energizing & tailored training by experts

3

Results-driven analyses to monitor effectiveness